Confidence, self-discipline, self-reliance, self-improvement
Customers: Provide customers with high-quality and most valuable professional products and services, and win their understanding, respect and support with sincerity and strength. Employees: Trust employees' efforts and dedication, recognize their achievements and provide corresponding rewards, and create a good working environment and development prospects for employees.
Market: Reduce procurement costs and risks for customers, and provide practical protection for customer investment.
Development: Pursue the goal of sustainable development and build it on the basis of customer satisfaction.

Enterprise purpose:
The customer is supreme, the prestige wins, the quality is good, and the service is good.
Business philosophy:
A. Quality-the basis of image; technology-the key to take off; management-the eternal theme; innovation-the source of development.
B. Relying on employees to manage the enterprise, relying on technology to improve quality, relying on quality to win the market, and relying on innovation to promote development.
Team consciousness:
I rely on the enterprise to survive, and the enterprise depends on me to develop; I do my best for the enterprise, and the enterprise makes profit for me.
Professional Ethics:
A. Users are the parents of food and clothing, and service is the basic responsibility.
B. Customer first, service first.
Corporate Image:
Operate in accordance with the law, scientific management, civilized practice, excellent style, high-quality service, excellent quality, superb technology, and the courage to innovate.
Business strategy:
A. Talent strategy, brand strategy, innovation strategy, market development strategy.
B. Implement talent, brand, innovation and market development strategies to consolidate and improve the level, develop and strengthen the brand.